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The New York Herald Tribune, never loathe to larrup James Aloysius Farley, found an opportunity last week in the report that the Postmaster General might take a job managing sales for Pierce-Arrow Motor Corp. "Mr. Farley's abilities as a salesman are undoubted," quipped the Herald Tribune. Much more important than this most recent of the Farley retirement rumors was the news that Pierce-Arrow was planning a stock issue to raise $11,000,000 wherewith to storm the medium-priced automobile field. Continuing to sell few of its high-toned, high-priced cars, the company last year took a new tack with mass production of trailers priced from $510 up.