Business: Electrolux Goes Home

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Sweden is a bourgeois country from the crown down. No Swede likes a Swede whose fame is international. Swedish royalty used to snub Ivar Kreuger regularly, not because they suspected him of crockery but because they envied his success. Axel Wenner-Gren is interested in far more companies than he cares to admit to his Stockholm friends: "I don't want to be more unpopular than I am," says he.

His wife, formerly Marguerite Liggett, daughter of a Kansas City machinery dealer, is regarded as more beautiful than her sister who went into cinema as Gene Gauntier. Since marrying Axel after a shipboard meeting, Marguerite has learned to chat with him in 18 languages. Their favorite is Anglic (pure English with simplified spelling) which they promote in many countries for the cause of peace.

*Absorption refrigerators will work with any kind of controllable heat. In the U. S. Electrolux has been developed for gas, partly to obtain sales co-operation from gas companies. In Europe electric heating units are used on the same machine. Servel is developing a unit which will burn kerosene.

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