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"If you're using student data to improve your algorithm, there's value creation that's being attributed to you, but what's falling back to the students who are contributing the data?" says Adam Newman of Education Growth Advisors. "If as a result, Knewton is able to help students learn more, learn faster, stay better engaged, is that a fair trade-off?"
For Ben Newman, Taylor Beattie's math teacher in Arizona, the payoff is worth it. "Their ability to collect large quantities of data and crunch it and tell us something about how we're doing is pretty powerful," he says. "I'm so used to other entities wanting information about my kids. Everyone is asking for data. As long as they are being responsible with that data, I don't see it as being an issue."