On March 23, treasury secretary Timothy Geithner unveiled the Obama Administration's toxic-bank-assets plan. The stock markets cheered the news, sending the Dow up 497 points.
This meant one thing: it was time for Glenn Beck to break out the Jenga set.
The new populist superstar of Fox News has made a refrain of predicting that government policies are leading to disaster--dark, ruinous, blood-in-the-streets kind of disaster. Pausing for a 17-minute speech rebutting his critics for calling him "dangerous" and "crazy," he took out the block-tower game. On opposite sides of the tower were written the words solution and problem, taxpayer and children. Then he spent much of the hour critiquing the plan, all the while pulling pieces from the wobbling tower and stacking them on top.
For Beck, Jenga is a metaphor for the plan's risk. But it is also a metaphor for Beck's show, which teeters from humor to predictions of apocalypse to self-esteem sermons to fits of weeping. ("I'm sorry. I just love my country. And I fear for it.") This is what makes it so compelling: the breathless feeling that at any moment, everything could spectacularly collapse.
A year ago, with Fox News in an election-year ratings slump, some TV observers (like me) wondered if its conservative commentators could thrive in an Obama era. The answer is yes, and how. Fox roared back and has more viewers than CNN and MSNBC combined.
It's succeeded partly because of its veteran stars Bill O'Reilly and Sean Hannity. But to Hannity's tax-cut Republicanism and O'Reilly's grumpy social conservatism, Beck adds an au courant strain of grievance. Beck had a similar program on Headline News (which I appeared on once), on which he at one point asked a Muslim Congressman to "prove to me that you are not working with our enemies." After he moved to Fox in January, his audience exploded to 2 million--plus viewers--unheard of at 5 p.m. His hook, for the age of economic anxiety: whereas O'Reilly embodies anger and Hannity brashness, Beck embraces fear.
Fear of what? Take your pick. Fear that the U.S. is on a long march to fascism. (As evidence, Beck cited--on April Fools' Day but apparently seriously--the inclusion of fasces on the Mercury dime in 1916.) That fat cats and bureaucratic "bloodsuckers" are plundering your future. That Mexico will collapse and chaos will pour over the border. That America believes too little in God and too much in global warming. That "they"--Big Government, Big Business, Big Media--are against you. Above all, that you, small-town, small-business America--Palinville--have been forgotten. Dismissed. Laughed at. Just like him.
It's hard to identify a Beck ideology so much as a set of attitudes, sometimes contradictory ones. He channels anger against Wall Street but defends the bonuses for AIG executives. He devoted a segment to debunking a conspiracy theory about FEMA "concentration camps" but has warned that the AmeriCorps program "indoctrinates your child into community service."