Special Agents

A new category of Realtors caters to the needs of older buyers

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Considering the extra work and the fact that sales to the older market aren't generally quick turnarounds, why go after that clientele? Because it makes good business sense, says Realtor Dana Jordan, who works for the People's Choice agency in Tampa. "If I can earn their trust by virtue of my extra knowledge, I'll get more referrals." And more seniors will get the unique services they need.

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