John Lennon and Yoko Ono
In the late 1960s street protests were the norm, as were "sit ins" to rally in support of Civil Rights and against the war in Vietnam. But when John Lennon married Yoko Ono in 1969, the couple took a different approach — deciding to use the publicity around their marriage to promote world peace. Taking a cue from the sit ins, they arranged for two "Bed-Ins for Peace". After their first Bed-in in Amsterdam, John and Yoko wanted to move to New York, but because of John's 1968 marijuana conviction, they moved to Montreal instead, where they spent a week in bed under signs that said "Hair Peace" and "Bed Peace". They even recorded the song "Give Peace a Chance". The "Bed-In" went on to became one of the most iconic images of the late 60s anti-war protests.