Friday, Feb. 10, 2012

Coppola's Cherie

If anyone has mastered the art of stunning, elegant videography with little (if any) discernable plot, it's Sofia Coppola. Known for directing films like Lost in Translation and the more recent Somewhere, Coppola's 2008 commercial for Miss Dior Cherie fragrance goes something like this: Viewer sees charming, carefree mademoiselle prancing through Paris, viewer is bombarded with elegance and beauty, viewer realizes mademoiselle is wearing Miss Dior Cherie and feels compelled to go out and buy it. Voilà, Sofia Coppola's aesthetic sensibilities have won once again.