Friday, Feb. 10, 2012
CK One
It was a spot made in 90s fashion heaven: Calvin Klein, arguably the decade's most famous designer, tapped Kate Moss, arguably the decade's most famous model, to not only shill — but speak about — his first unisex fragrance, CK One. Moss and her lip-locked model friends made the unisex perfume sexy, and profits from CK One helped Klein bounce back from financial troubles during the early part of the decade. The commercial was hugely popular when released, but the best part about looking back on it now is how well it encapsulates the broader fashion mood of the time, from the minimalist clothing to the blatant sexual agenda.