Monday, Oct. 03, 2011


Beyoncé has impeccable fashion taste, which makes it all the more surprising that her own clothing label, House of Dereon, has mostly been a flop. Launched in 2004, the line seemed a natural progression for the singer and her mother Tina Knowles, who had designed bootylicious costumes for Destiny's Child for years. Inspired by Beyoncé's grandmother and designed by her mother, the whole venture is a family affair — right down to its customers. Unlike Victoria Beckham or Mary-Kate and Ashley Olsen, whose sophisticated designs have been worn by fellow A-list celebrities, it's hard to name a House of Dereon fan who isn't part of the Knowles family herself.