Tuesday, Aug. 02, 2011
Ramadan Is Good for Television Ratings
Ramadan is a keenly anticipated, prime-time TV season. Arabic, and increasingly Turkish, production houses work around the year to create 30-episode miniseries — one for each night of the month — in the hopes of snagging viewers, advertising dollars and the opportunity to boast that their series was the most popular. However, this year things aren't as good. According to a Saudi newspaper, al-Riyadh, production is down 35% thanks to the turmoil of the Arab Spring.