Monday, Jun. 06, 2011

The Basketball Jones

Tas Melas, J.E. Skeets and Trey Kerby operate a miniature media empire under the Basketball Jones imprimatur, including a popular video podcast and the Basketball Jones blog. The mood is mostly lighthearted and even downright silly — one post wondered if a rapper's Twitter curse against Kevin Durant had doomed the Oklahoma City Thunder. Yet it can be surprisingly heartfelt too, like when it discussed whether Scottie Pippen had committed sacrilege by asserting that LeBron James may be a better player than Michael Jordan. The blog keeps publishing in the off-season, albeit on a reduced schedule — good news for hoops fans who need to satisfy their basketball joneses.