Monday, Apr. 04, 2011
Roy Choi
Age: 40
Occupation: Chef
Previous TIME 100 appearances: 0
Through his now famous Kogi food trucks in Los Angeles, chef Roy not only invented the Korean taco (a now widespread combination of meat and Korean toppings wrapped in a tortilla), but basically kicked off the food-truck craze that has swept America from Los Angeles to Portland, Ore., to Miami to New York City.