Wednesday, Feb. 23, 2011

Redbook's Breast-Feeding Cover

In 1997, Redbook magazine came out with what was then a fairly revolutionary cover featuring actor Pierce Brosnan gazing adoringly at his girlfriend Keely Shaye Smith as she breast-feeds their infant son. The image didn't reveal more of Smith's bosom than your average Oscar gown, but nonetheless, that cover only appeared on newsstands while a more traditional image of the family was on the version that went to subscribers. Editor in chief Kate White explained that the magazine produced two covers for the first time in its history because the editors didn't want "to force the image on anyone." Meanwhile, some convenience-store-chain owners said that if customers complained, they reserved the right to move the controversial breast-feeding cover behind the counter along with risqué men's magazines like Playboy.