Wednesday, Feb. 16, 2011

Custard 'n Jelly Dolls

If you're worried that your over-gifted kids aren't learning to give back, take a look at Custard 'n Jelly dolls. Created by Sam and Julie Mollo, this toy aims to foster generosity. Each of the dolls comes with its own special code that registers it as a part of the "Guardian Angel Rainbow Division," a virtual angel corps. that supports three different children's charities via a website. As an incentive to participate in the Custand 'n Jelly online community, each child that registers their doll will have a donation made on their behalf to the cause of their choosing. Designed after a series of angel drawings made by the Mollos' then 8-year-old daughter, Ally, each doll comes with a different emotional strength and pledges to watch over its young owner.

Price: TBA