Bratz
With the release of Bratz in 2001, fashion dolls were ushered into the 21st century with a whole new attitude and revealing wardrobes that critics claimed were far too sexy for tween girls to play with. These 10-in. dolls, created by Carter Bryant and MGA Entertainment, were dubbed the anti-Barbies. They had modern names like Cloe, Jade, Sasha and Yasmin and wore lots of glittery makeup around their huge, doelike eyes. They were more Kim Kardashian than Miss America. Much to Barbie's displeasure, the Bratz became a huge hit, selling millions of dolls and related items including movies and CDs. But their success hasn't come without problems. MGA Entertainment is still involved in a long-term legal dispute with Mattel. (They claim that Mattel's My Scene dolls copied the big-eyed look of the Bratz.)