Monday, Feb. 07, 2011
Chevy Camaro, 'Miss Evelyn'
We open on "that desert" as two Chevy ad execs talk in voice-over about their great idea for a Camaro commercial. First, get a superhot chick to drive the car. Then have the Camaro go flying through a city, dodging hay bales. Hay bales? "She's in the city. I don't know why you'd have hay," says one. O.K., scratch the hay bales. How about a car chase? Sold. In the twist at the end, it turns out — surprise! — she's a schoolteacher. Because, you know, she's a girl. A fairly clever meta-take on a Super Bowl ad that could have done with a better twist.
Grade: B+