Monday, Feb. 07, 2011

CarMax, 'I Feel Like'

The simple pitch — that the retailer's no-hassle car sales make you feel "like a kid in a candy store" — takes us through a quick whirlwind of analogies (like a mermaid at a swim meet, a geek at a robot convention, etc.). I feel like a mildly amused viewer on Super Bowl night!

Grade: B