Monday, Feb. 07, 2011

Volkswagen Passat, 'The Force'

This adorable ad about a little child in a Darth Vader costume trying to use the Force on various objects and creatures leaked early, and you can see why. It's an absolute winner, tying in not only to a pop-culture mythology that now has a hold on several generations, but to the universal longing of children for superpowers — which is not unrelated to the inner longings that make people choose cars. The Force is strong in this one.

Grade: A