Monday, Feb. 07, 2011
Bridgestone, 'Reply All'
We've all done it or known someone who did: the accidental reply all, shooting off an e-mail to dozens (or hundreds) of the wrong people. Now here's the fantasy of the wide-eyed cubicle dweller who speeds off — on Bridgestone tires, of course — to grab every desktop, laptop and smart phone that received his message. At about the time that he's grabbing a waitress's arm to tilt a pot of coffee on a co-worker, the ad's achieved the sort of manic intensity required to set a Super Bowl spot apart.
Grade: A