Monday, Feb. 07, 2011
Brisk, Eminem
Iced tea for the tough-hooded crew. Here's a frenzied commercial that at least gets points for unexpected market segmentation. A stop-motion Eminem walks us rapid-fire through his sponsorship demands, rapping and talking smack as he marches from one vignette to the next. He bursts into song and tells off a TV exec just as the camera pulls back to reveal an Empire State Building–size bottle of Brisk. Collectively, we're left to wonder, What the heck just happened?
Grade: B-