Monday, Feb. 07, 2011

Hyundai Elantra, 'Hypnotized'

The windshield wipers churn and the thwack, thwack, thwack becomes the ad's soundtrack. The pavement churns, the bridge towers, the streetlights blink by overhead, the bobblehead rabbit nods along. And then the copy comes in: "Have we been hypnotized to believe compact cars are good enough?" It's a gutsy, moody, almost avant-garde approach to the product, and suddenly a compact car is rendered mysterious.

Grade: A-