Thursday, Dec. 09, 2010

GEICO: This Little Piggy

It's silly. And to many viewers, surely irritating. But we should thank GEICO for imagining what a children's rhyme would look like in real life. Does switching to GEICO save you 15% or more on car insurance? "Did the little piggy cry, 'Wee, wee, wee' all the way home?" asks GEICO's gravel-voiced pitchman. The commercial then cuts to a pig sticking its head outside a minivan window, for some reason holding pinwheels, shouting "Whee! Wee wee wee ... whee!" ... all the way home. The suburban-mom driver and her son sitting in the backseat with the pig are exasperated. The swine's last line is a gem: after the mom pulls up to a house and tells the pig — named, apparently, Maxwell — that he's home, he gives a quick "Thanks, Mrs. A." The wee-ing was worth it.