Facebook's women had their own month-long inside joke, but it was ostensibly one for a good cause. In January, women started posting colors as their Facebook statuses "Red", "White", even "Lacy Black." Men were left scratching their heads, but women knew the truth: it was all part of an effort (sparked by a chain message) to spread breast-cancer awareness by divulging bra colors. While it's difficult to say what this too-much-information viral campaign did in the fight against breast cancer, hey, it was at least in some way connected to breasts. A similar and much more bizarre and unrelated campaign spread in October in conjunction with breast-cancer awareness month asked women to update their status message with where they like to put their purse when they get home without without using the word purse. This prompted women to say things like, "I like in on my desk," and "I like it on the couch." Titillating? Sure. But rather useless.