Apple TV

The Apple TV marks an attempt at a fundamental shift in content ownership: it's streaming-only. No downloads. No permanent ownership. Everything is a rental. The latest version of Apple TV shipped in late September. And unlike its earlier version, its users can connect to their Netflix accounts, giving the device a wider appeal. If this catches on with consumers, it could totally upend how people consume movies, television shows and other digital content.

Price: $99.

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