Vimeo is the video-streaming service of choice for creative types the indie darling to YouTube's blockbuster. For casual viewers, Vimeo is the place for shorter, artsier clips. Search for "President" and you'll find yourself watching a humorous animated pop-up book that catalogs George W. Bush's presidency. Enter the same term into YouTube and you'll find relevant music videos and old news clips. See the difference? The site recently announced a new embeddable HTML5 player, compatible with Apple devices that don't support Flash, and a new Vimeo channel for Roku set-top boxes that streams staff picks as well as your account's queue straight to your TV. See Vimeo's mobile app.