Once the insulated darling of the indie-music scene, Pitchfork has brought together a sprawling audience without losing ties to its roots. It features some of the most interesting, influential music writing online smart without being snobby, critical but not pretentious and remains one of the single best places to discover new music before all your friends jump on the bandwagon. In this way, it's a trend setter for tastemakers. Looking for proof of Pitchfork's appeal? Its annual music festival in Chicago has rapidly emerged as the cool kids' alternative to Lollapalooza.