Monday, Feb. 05, 2007

Toyota Tundra

Grade: B-
Video: the pickup truck accelerates down a straightaway, barely getting through a massive set of closing gates, then braking fast enough to avoid falling into the canyon on the other side. The manly voiceover artist tells us that being fastest from 0 to 60 is good but, "truckers say, fastest from 40 to 70, even better." Not a funny spot, but does the job of letting buyers feel like "truckers," even though they'll probably be using it to drive Junior to Mommy and Me singalong classes.