Thursday, May. 20, 2010
The World Cup
Airs June 11-July 11
It's the world's biggest sporting event, and ESPN (along with ABC) is making a massive advertising push to turn the soccer championship in South Africa into America's must-see summer show. Spanish-speaking fans — as well as soccer buffs for whom a goal is always a goooooooaaal! — can catch the games en español on Univision. Early adopters have the option of watching in 3-D, as ESPN 3D launches at the start of the games. Duck!