Rupert Murdoch

Age: 79
Occupation: Media mogul, owner of News Corp.
Previous TIME 100 Appearances: 1

Murdoch, who's been at the helm of a media empire since 1980, now looks to save an entire industry. As a strong voice advocating for paid online content — he owns the Wall Street Journal, one of the lone big newspapers charging readers on the Internet — he pushes hard for pay walls, reminding pundits that "quality journalism is not cheap."

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