Occupation: Professional baseball player
Previous TIME 100 Appearances: 0
The baseball superstar set a positive example for steroid cheats everywhere: if you cop to your transgression and still hit home runs, fans will quickly move on. In 2009, after an SI.com story exposed his steroid use earlier in the decade, A-Rod admitted that he cheated. But after the New York Yankees won the World Series behind his stellar hitting, all outrage quickly dissipated.