Matthew Weiner

Age: 44
Occupation: TV writer and producer
Previous TIME 100 Appearances: 0

Few people say they watch prime-time TV for the advertising, but there's an exception when it comes to the advertising drama of Mad Men, Weiner's subtle, sexy, history-rich story of adman Don Draper, his family and his office intrigue in the 1960s. A multiple Emmy winner, Mad Men has become the top name brand in TV drama.

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