Sunday, Feb. 07, 2010
Volkswagen, 'Punching Game'
VW revives the classic game punch buggy (or slug bug) for a new era, with a payoff involving Tracy Morgan and Stevie Wonder. (Because, get it, he's blind; no one's ever thought to make a joke about that before.) A playful ad whose success will be measured in the number of bruised upper arms on family car trips this summer.
Grade: B-