Sunday, Feb. 07, 2010
Dockers, 'Men Without Pants'
Two ads about pantslessness in a row? I sense a trend! On the one hand: the scene of men in tighty briefs heartily singing "I wear no pants" on a prairie hike is memorable. On the other hand, what's the pitch? "Dockers: Because otherwise we can see your underwear"? But it should draw viewers to the online giveaway contest — "It's free pants, people" — which somehow seems the most recession-emblematic ad I've seen yet.
Grade: B-