Sunday, Feb. 07, 2010
Focus on the Family, 'Celebrate Family, Celebrate Life'
Nicely played, Focus on the Family. Having gotten the entire country to talk for weeks about the group's antiabortion stance with this controversial Tim Tebow spot, the ad itself ends up with only the phrase miracle baby, a website referral and the tagline "Celebrate family. Celebrate life," to clue us in to the ad's subtext. Throw in a Super Bowl–standard jarring out-of-nowhere tackle joke, and this could have been a spot for breakfast cereal.
Grade: C for the ad, A- for the publicity strategy.