Tuesday, Dec. 08, 2009

Tiger or Lyin' Cheetah?

Flawed was not normally a word associated with Tiger Woods. And tabloids were not his usual stomping ground. But all that changed when a small car crash became a train wreck of infidelity allegations from several women, backed up by a damning voice-mail message and finally an "I have let my family down" statement. It was the worst possible scenario for the golf megachamp, whose handlers had carefully crafted an image of him as classy, disciplined and beyond making mistakes. But also because his natural rectitude prevented the full-frontal apology that usually brings these stories to the end of their cycle. Most of his sponsors quickly announced they were sticking by their billionaire endorser. His wife — she's not saying.