Tuesday, Dec. 08, 2009


A job, it turns out, is a good thing to hold on to. So how do you get people, in a time of massive unemployment, to use a website dedicated to job-switching? This commercial emphasizes, none too subtly, the misery that is a bad job: the humiliation, the vile co-workers, the fantasies of escape and the monotony of running the same endurance race day after endless day. It's true that, as the ad says, it all might make you want to punch a small animal — and just this once we'll overlook the fact that at about 33 pounds, a koala can hardly be classified as small.