Wednesday, Nov. 11, 2009

American Kennel Klub?

There's no room for timidity when you're comparing someone to the Ku Klux Klan. That seems to be the driving principle behind PETA's multiplatform campaign accusing the American Kennel Club (AKC) of prizing "pure bloodlines" much in the manner that the Klan does. In addition to a video spot, above, the group launched an online quiz challenging people to try to tell the AKC and the KKK apart, and it protested outside the Westminster Kennel Club Dog Show at New York City's Madison Square Garden in February wearing white robes and hoods. But was the blitz successful? Onlookers in New York seemed befuddled. "Most passers-by seemed more puzzled than offended," the Associated Press reported at the time. A few snapped pictures on their cell phones, and a woman stopped to ask, "Is this really the KKK?" Not exactly the message PETA was going for.