Thursday, Oct. 15, 2009

An Apple Premiere

Two years ago, Apple posted for sale on iTunes what it thought was the season premiere of the sci-fi TV show Stargate Atlantis. The episode happened to be the show's fourth installment, however, which hadn't yet aired. The accidental leak occurred because of a mix-up over the episode's production and broadcast numbers. Apple removed the episode 24 hours later, but by that point, peer-to-peer networks were offering it to their users for free. To make amends, Apple gave customers who mistakenly bought the episode an iTunes credit of $2.