Monday, Jun. 29, 2009

This Bud's For You

Bud Light might consider getting a new ad agency. This sophmoric video was banned from Super Bowl XL in 2006 — for obvious reasons. Not only does it make us cringe, but it's not exactly putting their product in a positive light. (Who would want a Bud Light after that?) Still, the company obviously knows its customers, or at least knows who it thinks its customers are. A February 2009 viral campaign featured a regular American Joe trying to buy a little porn with his Bud Light, making us wonder what kind of consumer they are trying to attract. (OK, we'll admit it: that one is actually pretty funny.)