Monday, Jun. 29, 2009

Want a Girly Drink With That Misogyny?

We're not exactly sure who the target audience is for these Bacardi Breezer ads. Touting "an ugly girlfriend" as the ideal "hotness-boosting accessory," the campaign offers cringeworthy explanations: "Upgrade your trips to the beach with Sally," reads one. "97 kilograms of femininity, strength and double chins. No tires can disguise the lumpy rolls decorating that body." And this appeals to potential buyers of the quintessential girly drink — how? The ad ran for just two months through an Israeli affiliate in 2008 before Bacardi shut it down and issued an apology.

See pictures of Denver, Beer Country.