Thursday, Mar. 19, 2009

Jeff Kinney

AGE: 38
OCCUPATION: Author
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: His Diary of a Wimpy Kid series is a heartfelt and relatable look at grade-school pathos. And with three titles dominating the best-seller lists, it's a good bet adults are reading it too.

CON: Some parents bemoan the books' juvenile tone.