OCCUPATION: PepsiCo CEO
PREVIOUS APPEARANCES ON THE TIME 100: 2
PRO: As head of one of the world's most far-reaching food conglomerates their products include Doritos, Lay's and, you know, Pepsi she has pledged to steer the U.S. away from junk food and toward healthy eating. The recent cultural crackdown on trans fats was due in part to her efforts.
CON: Profits took a hit last year. And while healthful snacking is nice and all, there ain't nothing wrong with Funyons.