Suze Orman

AGE: 57
OCCUPATION: Financial guru
PREVIOUS APPEARANCES ON THE TIME 100: 1

PRO: Her CNBC show has become a call-in therapy session for viewers, whose frantic stories of meltdown woe allow Orman to do what she does best: a little bit of soothing, a whole lot of scolding.

CON: She recently told TIME that she checks out the finances of journalists who bad-mouth her, a move that strikes us as ... terrific! Just terrific.

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