OCCUPATION: Amazon.com chairman and CEO
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: The Amazon Kindle recently revised and now compatible with the iPhone is one of the few bright spots in the publishing industry, with nearly a quarter-million titles available for download. And though the term cloud computing still sounds like something out of Super Mario Bros., Bezos' early belief in digital storage was spot-on.
CON: Tech-heads already overloaded with gadgets might balk at yet another shiny new thingamajig, especially at $359.