Ram Charan

AGE: 67
OCCUPATION: Management consultant to the stars
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: The Indian-born, Harvard-educated Charan — who has worked with such companies as GE and Verizon — is one of the world's most in-demand advisers, counseling Fortune 500 CEOs on how to remain optimistic during the meltdown.

CON: The way things are going, he may want to collect his fees upfront.

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