OCCUPATION: Singer, commercial genius, legend
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: He earned a reported $4.8 million for headlining last year's Coachella festival, proof that his mystique remains intact. He's releasing three albums this year through Target, and if he tours, it could mean millions for the beleaguered concert industry.
CON: He's hardly the chart-success rainmaker he was in the '80s and early '90s. And online copyright crackdowns have irked fans.