Coca-Cola, "Avatar"

Coke — it quenches your modern tech-based alienation! In this colorful yet melancholy spot, a young man wanders through a cityscape of people absorbed in their laptops and cell phones, changing into their online avatars and oblivious to the real world. He walks up to a counter and connects with an ogre-chick who becomes human when they bond over a Coke. Strange, but not ineffective.

Grade: B

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