Monday, Feb. 02, 2009
Pepsi, "Forever Young"
A year ago, will.i.am was selling Barack Obama's candidacy on YouTube; now he's breathing the "winds of change" for Pepsi, with an Obama-esque logo and tagline ("Every generation refreshes the world"). A mashup with Bob Dylan, whose "Forever Young" provides the soundtrack, assures baby boomers that they still enjoy their God-given right never to be considered old. Across the country, millions of children ask their parents if John Belushi was Jack Black's dad.
Grade: B-