Friday, Dec. 26, 2008

A Marketing Opportunity

Despite its organizers' best efforts, Kwanzaa has verged into commercialized territory long occupied by Christmas, with annual marketing campaigns geared specifically for the Kwanzaa holiday. Every year, various Kwanzaa Expos are held in cities all over the U.S. Dancers and musicians perform at the events, while vendors sell Kwanzaa- and Africa-related merchandise.