The Intuitive Voter

You seek only enough information to reach a decision. Some call this low-information rationality, but the process appears to be almost unconscious.

• This approach seeks the best possible decision with the least effort. You try to avoid making value judgments about which issues outweigh others.

• You use as many shortcuts as possible. For example, you learn about a candidate endorsement from a group you support, and you assume it did the evaluating for you.

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